For the last few days, I am trying to search for an organization who conducts surveys. There are , of course, big names like ORG-MARG, AC nielson etc but what about small surveys covering only one city. Most importantly I dont have that kind of budget to hire them. How much one can spend who is looking to start on his own ?

My objective is simple, I want to understand public opinion (of a certain set of people visiting malls) about a segment and present offerings. May be it is a job of 10-15 days. I hope many people might have grappled with this issue and somehow managed to get across the same. I would like to know from them how did they get across this. Is there a way out?