Media Outsourcing: Great opportunities

Infosys BPO and TV18 group have created a joint venture namely Source 18 to cater to the ever growing Media outsourcing. Earlier NDTV had joined hands with Genpact with a similar intention a year back. Media outsourcing is a growing business and is expected to be around US $ 2 trillion by 2008.

The media outsourcing business offers a great opportunity. In recent times, the content delivery channels have expanded out and includes mobile as well. Most of the existing media content is in Analogue format and needs to be digitized and re-purposed for Mobiles and other delivery channels. The joint ventures between the media and the software company creates further synergies . The media company will create the contents quickly (as that is their expertise) and the software company will provide the services to digitize and re-purpose the content.

Read more here.

The NDTV Story

TV 18 Story

~Cheers